In today's digital landscape, the demand for efficient platforms to sell tickets online has surged, revolutionizing the way events are organized and attended. Whether you're planning a small community gathering or a large-scale festival, selecting the right event ticketing platform can significantly impact your event's success. One crucial decision event organizers face is choosing between a fully managed ticketing service (like Ticketebo) or a DIY (do-it-all-yourself) online ticketing platform (such as Eventbrite or TryBooking).
This article explores the benefits of opting for a fully managed service, highlighting why it often stands out as the superior choice for Event Organisers.
Helpful Analogy:
If you were building a home, would you choose to hire a builder or attempt to construct it yourself? The answer is straightforward - and made even easier if the builder's price is the same or lower than doing it yourself!
(TIP: Ticketebo’s fully managed event ticketing services are often more affordable than the DIY ticketing alternatives!)
1. Expert Support for Organizers
One of the most significant advantages of choosing a fully managed ticketing service is the expert support that comes with it. Ticketing Platforms who offer a fully managed service employ experienced ticketing and event professionals who handle every aspect of the ticketing process.
The platform’s production team will optimally set up your event page, with the goal of maximizing ticketing sales, while minimizing patron purchasing errors and ticketing enquiries. They understand the common pitfalls patrons make and the frequently asked questions, ensuring everything is perfect from day one.
With a DIY platform, the expertise is all in your hands — so you’ll need to be ready to handle any issues that arise.
2. Enhanced Patron Customer Service Experience
A fully managed ticketing platform like Ticketebo prioritizes customer experience, ensuring attendees have a smooth and hassle-free journey from ticket purchase to event participation.
Managed services like Ticketebo typically offer robust 7-day customer support, addressing any issues or queries promptly. This high level of service enhances attendee satisfaction, leading to repeat business and positive word-of-mouth. In contrast, with DIY platforms, the responsibility falls on you, which, as event day approaches, may increase stress, delay responses to patrons, and lead to potential errors - reflecting poorly on your brand.
3. Time-Saving Convenience
Event planning is time-consuming, and managing the ticketing process can add significant workload.
Fully managed services save organizers valuable time by taking care of all ticketing-related tasks, allowing event planners to focus on other crucial aspects such as logistics and attendee engagement. DIY platforms, on the other hand, require a considerable time investment from organizers, detracting from their ability to address other essential event components.
4. Comprehensive Reporting and Analytics
Understanding the performance of your event is crucial for future planning and success.
Fully managed ticketing services provide detailed reporting and analytics, offering insights into ticket sales, attendee demographics, and other relevant metrics. This data-driven approach enables organizers to make informed decisions and improve future events. While DIY platforms may offer basic reporting, they often lack the depth and sophistication of managed services.
5. Peace of Mind
Ultimately, choosing a fully managed ticketing service provides peace of mind.
Knowing that a team of professionals is handling the intricacies of the ticketing process allows organizers to focus on delivering a memorable event experience. This peace of mind is invaluable, reducing stress and ensuring that all aspects of the event run smoothly.
6. Cost Comparison
While the benefits of a fully managed ticketing service are clear, cost is a critical factor for many event organizers.
It’s essential to compare the prices and any extra fees each platform charges. Some may have hidden costs, such as monthly fees, ticket scanning fees, payment card surcharges, or fees per order and per ticket. When weighing a managed service against a DIY platform, factor in all the time it will take to set up and then manage all your ticket-related tasks and patron enquiries.
Conclusion
While DIY online ticketing platforms offer the benefit of control - ideal for small events - this advantage can turn into a burden when delivering a larger event, as you become solely responsible for handling all patron inquiries. Sadly, these enquiries crescendo to a peak just as you're trying to deliver your perfect event.
From expert support and time-saving convenience to enhanced customer experience and reliable technology, fully managed services provide a comprehensive solution for event organizers.
By choosing a fully managed ticketing platform like Ticketebo, you can enjoy all these benefits for a very similar price (or often cheaper) than a DIY platform. This ensures a seamless and successful event, leaving you free to focus on what truly matters - creating an unforgettable experience for your attendees.
